Amazon has undergone constant digital transformation, from its beginnings as a small mail-order bookstore in 1994, to a global organisation boasting $38 billion in revenue in 2017. How does it continue to stay ahead of the pack and harness the latest digital technologies to improve its own business processes?

Arguably, the concept of ‘digital transformation’ has not always been easy to understand. It’s been thrown around for the past few years to describe anything from implementing disruptive technologies, moving from paper to digital, or simply applying digital technology to any aspect of business.